the brand
With it's primary focus on sustainability, Kuckian beauty is a highly disruptive vegan, cruelty free and clean beauty brand specializing in prestige cosmetics.
Launched in London during 2017 and now sold internationally, Kuckian creates luxurious product experiences and cutting edge formulas using only the highest quality ingredients sourced internationally.
By creating every product from a blank canvas, all formulations deliver show-stopping performance to women around the world.
Origins
John Kuckian was born in northern England, but left his hometown at the age of 17 and travelled alone to London. Here he practiced fine artistry and became recognised as a painter. His works were exhibited around the world, most notably in the victoria and albert museum london and italian art festival 'vibrafest'.
Leaving his new home, he moved to the isolated city of Newcastle to study a degree in biomedical sciences, later going on to specialise in neuroscience.
His creative vision was focused on launching KUCKIAN from the 2000's, leading to the legendary launch in 2017 in which the release video hit over 1 million views and all 4 iconic lipstick collections sold out in under 6 minutes.
origins
JOHN KUCKIAN WAS BORN IN NORTHERN ENGLAND, BUT LEFT HIS HOMETOWN AT THE AGE OF 17 WITH ONLY A BACKPACK IN PURSUIT OF BUILDING A CAREER IN LONDON. HERE HE PRACTICED FINE ARTISTRY AND BECAME RECOGNISED AS A PAINTER. HIS WORKS WERE EXIBITED AROUND THE WORLD, MOST NOTABLY INCLUDING THE VICTORIA AND ALBERT MUSEUM LONDON AND ITALIAN ART FESTIVAL 'VIBRAFEST'.
HE THEN LEFT LONDON AND MOVED TO THE ISOLATED CITY OF NEWCASTLE IN THE NORTH EAST TO STUDY A DEGREE IN BIOMEDICAL SCIENCES, LATER GOING ON TO SPECIALISE IN NEUROSCIENCE.
HIS CREATIVE VISION WAS FOCUSED ON LAUNCHING HIS OWN BRAND FROM THE 2000'S, LEADING TO THE LEGENDARY LAUNCH OF KUCKIAN IN 2017 IN WHICH THE RELEASE VIDEO HIT OVER 1 MILLION VIEWS AND ALL 4 ICONIC LIPSTICK COLLECTIONS SOLD OUT WITHIN 6 MINUTES.
product development
Every inch of each product experience is carefully curated from scratch. Custom steel molds are created at high expense to add weight. A custom Japanese lamination compound creates a signature silky box texture feel under the finger.
Kuckian admits he's a perfectionist and will happily spend years and invest well into the six figures perfecting a single product before releasing it onto it's voyage into the world.
He believes this care and attention in creating the perfect experience is the reason his products have become so wildly popular in a short space of time.
product development
in order to maintain a cohesive design language, kuckian himself manages all aspects of product design and marketing including but not limited to design, formulation, packaging design, creative direction, photography, makeup artistry and styling.
whilst he has founded and operates a small boutique of other brands, he admits kuckian is the only one he lets perfectionism get the better of him. his ethos with kuckian is the product experience must always come first, because the whole point is to elicit a very special emotional response from his customer.
creative process
John is a chaotic creative. It's not unheard of to find his office floor completely submerged in meticulous sketches, intricate paintings, complex formulations and engineered designs. Artistry has been a core element of both his career and everyday life since childhood.
His adoration for the combination of beauty,FASHION and FINE artISTRY started at a young age, and examples of his early work produced at 16 can be seen in 'the girl in the shopping cart'.
creative process
JOHN IS A CHAOTIC CREATIVE. IT'S NOT UNHEARD OF TO FIND HIS OFFICE FLOOR COMPLETELY SUBMERGED IN METICULOUS SKETCHES, INTRICATE PAINTINGS, COMPLEX FORMULATIONS AND ENGINEERED DESIGNS.
ARTISTRY HAS BEEN A CORE ELEMENT OF BOTH HIS CAREER AND EVERYDAY LIFE SINCE CHILDHOOD.
HIS ADORATION FOR THE COMBINATION OF BEAUTY,FASHION AND FINE ARTISTRY STARTED AT A YOUNG AGE, AND EXAMPLES OF HIS EARLY WORK (PRODUCED AT 16) CAN BE SEEN IN 'THE GIRL IN THE SHOPPING CART'.
creative process
JOHN IS A CHAOTIC CREATIVE. IT'S NOT UNHEARD OF TO FIND HIS OFFICE FLOOR COMPLETELY SUBMERGED IN METICULOUS SKETCHES, INTRICATE PAINTINGS, COMPLEX FORMULATIONS AND ENGINEERED DESIGNS.
ARTISTRY HAS BEEN A CORE ELEMENT OF BOTH HIS CAREER AND EVERYDAY LIFE SINCE CHILDHOOD.
HIS ADORATION FOR THE COMBINATION OF BEAUTY, FASHION AND FINE ARTISTRY STARTED AT A YOUNG AGE, AND EXAMPLES OF HIS EARLY WORK (PRODUCED AT 16) CAN BE SEEN ABOVE IN 'THE GIRL IN THE SHOPPING CART'.
creative process
John is a chaotic creative. It's not unheard of to find his office floor completely submerged in meticulous sketches, intricate paintings, complex formulations and engineered designs. Artistry has been a core element of both his career and everyday life since childhood.
His adoration for the combination of beauty and art started at a young age, and examples of his early work (produced at 16) can be seen on the right.
the future
Given the track record of both KUCKIAN and it's founder, it's safe to say that the fireworks are only getting brighter.
Kuckian's approach to beauty has successfully carved out a niche in the highly competitive prestige beauty space in only a short number of years, successfully securing it's position as "best selling independent prestige lipstick on the largest ecommerce platform in the united states".
The natural progression of the brand involves expanding it's range, and new ranges are always being developed slowly but surely in the background.
Let's change the world, one lipstick at a time.
You deserve to feel beautiful.®
the future
Given the track record of both KUCKIAN and it's founder, it's safe to say that the fireworks are only getting brighter.
Kuckian himself is very private and this is reflected in the intense secrecy surrounding new products. However, the natural progression of the brand involves expanding it's range as each product experience is perfected, and bringing the KUCKIAN experience to even more people.
Let's change the world, one lipstick at a time.
You deserve to feel beautiful.
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