I never thought I’d be in love with a lipstick, let alone an $18 one, but I am! The color is perfect and I love that I can apply it and then forget about it. No touching up needed.

I'm neither vain enough to constantly have my face in a mirror all day nor do I have time for constant reapplication. I wanted a neutral tone that I could apply and forget. First off, the color *is* great. However, it can't last through a cup of coffee! I've tried to use it as a base, but it only causes the cover coat to disintegrate. Zero longevity, great container, easy to remove because it's just one step above water!

Looking for a lipstick that would last several hours and this worked perfectly. I purchased in brute and the color was just like the picture. You can kiss and it does not come off but it can come off if you eat or drink. The feel isn’t great as it feels drying and can crack and flake but it wasn’t enough to bother me so I’m giving 5 stars for the longevity of the lipstick since that’s why I purchased.

So worth the buy, lasted me the entire day, it’s beautiful and looks just like in the photo . Probably the best purchase I’ve made . Will definitely be buying again.

This lipstick feels comfortable on my lips. Once it sets, it stays in place. I love the color I chose as well. I'm looking forward to trying the other colors as well. The packaging is great as well,. The applicator is the perfect size. Plus, if you're not comfortable with it, it comes with 2 other options to try out. They also help get a more precise application if you need it.

The color is pretty. I thought it’d be more brown like the reviews say but it’s more pink in my opinion. It could be because I have a dark tan skin tone. Nonetheless not disappointed. Definitely put moisture on your lips beforehand if you have dry lips

Got this for my fiancé because she has one like it and really liked the color. It was running out and I wanted to surprise her with another and got this one and she loves it. Stays on super long and she usually has to scrub it off with soap when she wants it off!

This lipstick is beautiful, long lasting and the price is great.I received many compliments When I have applied just when I got the product!

The color is nice, and it stays, but not for a very long time. Didn’t come off on cups while drinking. Dries matte like it says.

Can I just say.... fabulous purchase. I am always looking for a great lipstick that stays on. I found it!!!! I purchased this lipstick and have have been using it daily ever since. Love!!

I need EVERY COLOR! I'm able to eat and drink without it coming off, and it looks fantastic! Goes on easy, and stays on until I remove it. I'm LOVING the color I got, and will definitely be adding the remaining colors to my Christmas list!

Omg the lipstick is so long lasting and goes on very smooth on my lips. Dries mat. I got a lot of compliments when I wore this lipstick.

When I saw this color, I had to try this lipstick out! It’s beautiful and I was very happy when it came in the mail. It dries down quickly and is very easy to apply. The packaging looks really nice and I love the extra small wand that’s perfect for the edges. Prep is important! You need to exfoliate those lips before applying or your lips will look a little rough. I did not exfoliate in my picture, still looks good but not as good as when you exfoliate and moisturize before!! Very long lasting and transfer free. You only need one coat, it’s very pigmented. I love that it’s vegan and cruelty free. Highly recommend.

I love this! I love the color-it's a classic dusty mauve-and I love that it doesn't bleed into the fine lines around my lips. No lip liner necessary. It does, like many matte lipsticks, feel dry, but it feels a little waxier than others so it's not as bad. It seems to dry really quickly when you are applying, so it helps to apply quickly. Once it's on, it stays on. All. Day. Through drinks and food and a full day of work. It stays on. I will probably buy a couple other colors.

This is matte and super long lasting. I was able to eat and the color stayed on. This color is like a light brown , it looks good with my complexion.

I got this lipstick on Friday and I couldn’t wait to try it on over the weekend. I was thinking the colour was going to be more of a caramel brown colour but on my skin tone it’s a dusty mauvy muted pink colour and I absolutely love it for the fall season. It is so smooth and feels extra soft on the lips. I would recommend this lipstick to all that like liquid lipsticks. I’m a big fan of matte liquid lipsticks and this is definitely going to be one of my favorites.

Love this lipstick. The color is perfect and it lasts all day long. It brings additional applicators to help to add it on evenly. I am excited to try the other colors as well.

This lipstick is awesome. I love the matte look and it isn’t sticky like most matte lipglosses. The color is nicer than I thought I was worried about it being too dark since i have very fair skin but it’s perfect.

The color is very pretty. The formula works great to it doesn't leave lips feeling sticky or to dry. The lipstick drys really fast and last all day with out wearing off. I can can eat and drink without wear.

I got this in the shade of BRUTE because I wanted a MLBB shade for a liquid lipstick. However, the shade isn't a warm toned brown lipstick but more of a cool toned muted pink. The swatch shows up very differently on my lips. The thing I do like about it that makes up for it is the formula that they used - longwear, lightweight, kissproof and waterproof! It's very pigmented, one swipe does the trick! Also, I find it easy to remove with any oil based makeup remover and does not leave a stain!

This shade is beautiful. It goes on very well, nice and dark. It stayed on at least half of the day. It did not dry out my lips like other lip stains. I really like this and will be purchasing other colors.

Love the color (dusty rose) and it translates well onto my lips. The liquid lipstick had a smooth application and was 'moveable' before it completely dried. Strong lasting power, doesn't feel cakey or overly dry. And actually, my lips have not gotten flakey since I've started wearing this product! Shipped fast, packaged well, shocked it came with extra applicators and it's vegan AND cruelty free?!? Highly recommend. Will buy again.

I barely use any lips because Im scare i won't suit me. I really do like my new Lipstick! I think these lipsticks I bought are very pretty and feel light and Natural. Thank you so much! I will be definetaly buy more colors of this brand.

I love the color, I got Brute. It is pretty long lasting. I reapplied after lunch. It did not transfer to my straw or mug. I find for me, it works best when applied with lip liner and a lip stick brush.

Good color. Goes on smooth. Has matte finish. Applied and its 9 hours later and still on.

Love everything about this lipstick: the color, the texture and the applicator. It lasts long even if you will be eating something

Nice looking lasting lipstick. The color is buildable, so you can have a more subtle shade and build up to the color you desire.

This lipstick is very pretty. It goes on smoothly and lasts a long time even through drinking. I like how it came with 2 small applicators for applying and out line. Well worth the money.

I love this lipstick. It lasts all day long and it applies very smoothly. The color matches the display photo well.

The color was as shown in pic. They also give extra brush and liner :D . It's worth the price, a good buy.

The color is of this lipstick is so pretty and neutral I’ve gotten so many compliments! It’s long lasting and does make your lips look try and flaky either!

A wonderful alternative choice. Gorgeous color. I love the matte finish

I bought this lipstick because I needed something long lasting and full coverage. I chose the shade BRUTE to match my skin tone. I added several photos without a filter in different lighting so you can see the color against my skin. This was the perfect lipstick for me. The color has a great shade and is not blotchy. I applied it in the morning and it lasted for hours! It did not dry out my lips which some matte lipsticks do. This kept it moisturized and did not smudge. Perfect for everyday wear. No need to reapply. It comes with an extra applicator. Pretty big size. I'm loving this!

This is a very nice product! First of all, the color is a very beautiful dusty rose on my complexion (NC 20). However, it looks different in real life than it did in the photo here. It’s lighter than it looks here and isn’t a straight up brown. It has a mauve tone mixed in with the brown. So if anyone is looking for a more straight brown, I’d look elsewhere.It goes on very smoothly and gradually dried down to a matte finish, with extremely little transfer. It’s not the most hydrating formula (so I took off a star because I would have liked a bit more hydration) but, it’s a trade off for more longevity and less transfer. It lasted me through a whole work day (and should last long without eating greasy foods or other oily substance to lips)It’s hard to describe the scent. To me, it’s sort of like play-doh. In any case it’s pretty mild and fades so it wasn’t a major dealbreaker or dealmaker for me. Overall a nice product

I love how light it feels on my lips. I have very dry lips so I applied over a balm and had no issues. I also love that this doesn't flake and that it just progressively fades over a long period of time. With some liquid lipsticks I have to make sure I'm just going out to have drinks and not eating because they will just break apart. This doesn't do that! Love the color too!

I was pleasantly surprised. I'm not one to follow the pack, I like to make my own conclusions. I love the coverage and staying power. I'm not mad about it AT ALL. I've been wearing nothing but these lipsticks, since I received them a few weeks ago. The price point isn't bad either.

Fast shipping! Took only 2 days, very impressed! Packaging was not faultable, beautiful, the scent was delicious too

Lasted way longer than I expected, I put this on for lunch, went for diner, went out, forgot to remove my makeup and it was 90% still there the next morning. Insane

I love the lipstick but if you're selling that perfume I would like a few bottles

such a pretty color!! I don't have anything like this

very pretty! Very hiigh quality

Packaging is sooo pretty

the packaging was really a trat for me, I know it's weird but I'm keeping it on my vanity

Love this

with rebel, really happy and love the formula

my new fave

I love this shade! I was laughing reading the description and wan't too sure what I was getting myself into but I was pleasantly surprised. This is cheaper than the other lipsticks I usually buy and the formula and packaging is low key way nicer. Will be buying more soon for sure

Tracking was excelend, item arrived quickly

bright, kept well on the lips

I like it but wish there was a coffee brown shade. This has a redish purple tone

I like this shade a lot, I wish I could still get the lip liners though

I love this color :)

This is my new favourite lipstick, it looks very complimenting on my skin (I am fair skinned)

Love!

Order came fast with tracking. I like the formula but I wanted a flat brown lipstick. This has a more mauve tone

Love it! Xx